My career began in the fast-paced world of advertising, where I moved through the brand strategy department at one of the industry’s most storied and traditional agencies.

Over those six formative years, I built fluency in both the art and science of strategy——uncovering deep audience insight and partnering with art/copy teams to articulate it across resonant, award-winning brand marketing platforms.

Since then, I’ve moved into the world of design, where I’ve embraced the built environment as a canvas for brand expression and learned to work with a wider diversity creative partners, including graphic designers, interior architects, and technologists. My strategic focus has also expanded to include content strategy, experience strategy, and copywriting——all sharpened through a foundational brand lens.

While I work on qualitative strategy projects of all kinds, I’m most passionate about combining research, insight, and creative storytelling to craft unique brand identities, compelling brand expressions, and seamless brand experiences.

I’m a strategist and writer working at the intersection of brand, narrative, and experience.