My career began in the fast-paced world of advertising, where I moved through the brand strategy department at one of the industry’s largest traditional agencies.

Over those six formative years, I built fluency in both the science and the art of strategy: uncovering deep audience insight, and partnering closely with creative teams to pair it with resonant, award-winning brand marketing.

Since then, I’ve moved into the world of design, embracing the built environment as a canvas for brand expression and working with a wider diversity of creative partners including graphic designers, interior architects, and technologists. My strategic focus has also expanded to include content strategy, experience strategy, and copywriting——all sharpened through a foundational brand lens.

While I work on qualitative strategy projects of all kinds, I’m most passionate about combining research, insight, and creative storytelling to craft unique brand identities, compelling brand expressions, and seamless brand experiences.

I’m a strategist and writer working at the intersection of brand, narrative, and experience.